CR Magazine Issue 1

Siya Beyile | The Threaded Man

 Siyabonga Beyile is the 23year-old founder of The Threaded Man Africa’s largest men’s fashion and lifestyle portal. In addition, The Threaded Man works with brands on communicating effectively with African millennials. Born on the 7th December 1993 in Cape Town, Siya attended Wynberg Boys’ High School on a Culture Scholarship. As an allrounder he competed in sports such as rugby, hockey, and athletics, and was also heavily involved in cultural activities including the choir, debating and playing the trumpet and clarinet.
After matriculating from Wynberg, Siya enrolled at Fashion School, LISOF, where he majored in Trends and Garment
Construction. It was during this time that he launched The Threaded Man blog, to cater to African men’s fashion. Due to financial reasons, Siya was forced to abandon his studies but this motivated him to focus on creating a business out of his blog. Even though Siya was told by many people that his business idea wouldn’t work, he persisted and built up his credibility through positions as an intern with numerous respected names in the fashion and lifestyle space. With the rapid growth of The Threaded Man on social media, Siya was approached by a private investor Sylvia Schutte, from full-service communication agency Stratitude.
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